Kalido Taps Integrated Development Corporation for Major Website Enhancements
February 19, 2007
Projects for former Shell subsidiary include integration with Salesforce.com and Web Hosting.

February 19, 2007 - Greenland, NH - Integrated Development Corp. (IDC) a leader in content-managed website development, marketing, and programming services, has been selected by data warehousing giant Kalido to provide major enhancements to the company's website (www.kalido.com).

Projects completed thus far include integrating the site's data collection processes with Salesforce.com, enabling Kalido's sales and marketing teams to respond to customers more efficiently. IDC is also assuming Kalido's Web Hosting responsibilities.

Integration with Salesforce.com
IDC has automated Kalido's data collection process by enabling information collected through web registration forms to go directly into Salesforce.com, its Customer Relationship Management solution.

IDC created a seamless solution that pulls crucial customer data from Kalido's web databases and displays it in Salesforce.com. Accounts, including contact transactions, are found automatically, and notifications are sent to the appropriate account manager and are tracked on the site. The integration enables Kalido to process web leads in minutes instead of hours.

"What distinguishes IDC from other web companies is that we have the flexibility and the expertise to pick the appropriate technology to solve specific business problems," says IDC president Steve Steiner. "We're confident that we can provide immediate and long-range benefits that drive sales." IDC is also managing web hosting for Kalido's US and European websites in an effort to enhance security, streamline response time and maintenance, and reduce costs.

About Kalido
Kalido provides data warehousing and data management software to improve performance management of complex, diverse organizations throughout business change. The KALIDO Dynamic Information Warehouse software is used in over 100 countries by multi-nationals such as the Royal Dutch/Shell Group of Companies (Shell), Unilever, Philips and Cadbury Schweppes. Originally established by Shell, Kalido has operations in the United States and Europe delivering sales, consulting services, technical support and training. Kalido works closely with large system integrators for the deployment of projects. Kalido's website is at www.kalido.com.

About Integrated Development Corporation (IDC)

IDC develops strategies that enable organizations to integrate and maximize web, print, and media marketing initiatives. IDC provides website development, hosting, graphic design, custom programming, and a full suite of Search Engine Optimization (SEO) services.  IDC's corporate headquarters are located in Greenland, New Hampshire. News and company information is available at www.integrateddevcorp.com